Our products are designed in our Stockholm atelier, where form follows function and understated luxury is key. Timeless design translates to meaningful products and longevity. This is essential.

Our sourcing philosophy seeks to minimize natural resource usage. We look to biodegradable, organic, and recycled fibres before conventional, that originate as close to home as possible.

We are committed to working with future-orientated fabrics (fibre) in our collection. Underwear in lyocell, socks in bamboo, t-shirts in a lyocell and pima cotton blend, performance wear in recycled PES, and swimwear in Econyl—all sourced within Europe.

We champion small scale European production to remedy obsolete products that mass-manufacturing manifests. Our partners are carefully selected based on mutual values, and building long term, sustainable partnerships. Our underwear, swimwear, t-shirts, Home, and Mobilité are crafted in Portugal and our socks are made in Italy. We ensure our partners adhere to responsible social conduct, committed to providing workers safe, clean working conditions and living wages, and together we perform regular audits.

We invest in our customer experience as we believe in providing sustainable purchases. Our loyalty team provides a personalised service for style and product advisory, leading to exceptionally low returned goods and shipping.

As a company, we celebrate diversity, inclusivity, and transparency amongst our growing team members around the world.