Automatique
Our membership service introduces automation to your essentials with precise rhythm—at a beneficial convenience and price exclusive to members.
“One can ascend to a higher development only by bringing rhythm and repetition into one’s life. Rhythm holds sway in all nature.”—Rudolf Steiner, philosopher

“THE BEST MEN'S UNDERWEAR IN THE WORLD”

—Vogue

“A BRAND FOR GROWN-UPS”

—Esquire

“UNDERWEAR THAT MEN WILL ACTUALLY WANT TO WEAR”

—Financial Times

“SILKY AND SEXY”

—The New York Times

“PERFECTING THE JUXTAPOSITION OF SWEDISH DESIGN AND PORTUGUESE CRAFTMANSHIP”

—Cool Hunting

“ILL-FITTING UNDERWEAR IS OVER”

—British GQ

“RESHAPING HOW MEN SHOP FOR SWIMWEAR BY INTRODUCING SUSTAINABILITY”

—Forbes

“MEN'S UNDERWEAR RECONSIDERED”

—L’Officiel

“CLASSIC UNDERWEAR THAT SKIPS THE FLASHY BRANDING AND PATTERNS IN FAVOR OF LOW-KEY AESTHETICS AND PREMIUM MATERIALS”

—Highsnobiety

“LIFE IS BETTER WITH GOOD PANTS. FACT.”

—The Guardian