Design & Innovation
Innovation has been integral in our story since the beginning and continues to be a core element of who we are for the future. Held through our entire value chain from design, sourcing, production and logistics, to our customer experience and everyday culture, we aim to improve in all that we do through continuous evaluation, consistency, and agility to evolve.
Our products are designed in our Stockholm atelier, where form follows function and understated luxury is key. Timeless design translates to meaningful products and longevity. This is essential.
Design with Purpose
Our sourcing philosophy seeks to minimize natural resource usage. We look to biodegradable, organic, and recycled fibres before conventional, that originate as close to home as possible.
We are committed to working with future-orientated fabrics (fibre) in our collection. Underwear in lyocell, socks in bamboo, t-shirts in a lyocell and pima cotton blend, performance wear in recycled PES, and swimwear in Econyl—all sourced within Europe.
We champion small scale European production to remedy obsolete products that mass-manufacturing manifests. Our partners are carefully selected based on mutual values, and building long term, sustainable partnerships. Our underwear, swimwear, t-shirts, Home, and Mobilité are crafted in Portugal and our socks are made in Italy. We ensure our partners adhere to responsible social conduct, committed to providing workers safe, clean working conditions and living wages, and together we perform regular audits.
Made in Europe
We invest in our customer experience as we believe in providing sustainable purchases. Our loyalty team provides a personalised service for style and product advisory, leading to exceptionally low returned goods and shipping.
As a company, we celebrate diversity, inclusivity, and transparency amongst our growing team members around the world.
Anything to ask? Let us know at email@example.com