Rasmus Weng Karlsen is the third collaborator in LENSED BY—a photography series exploring nuances of masculinity not typically represented in the men’s underwear industry.
The Danish self-taught photographer, represented by Bad Land, shot Daniel Hopwood from Manchester agency Brother at Grand Hotel Copenhagen. The campaign launches the spring 2019 season featuring styles from the CDLP collection, and coincides with Illum, Copenhagen launching the brand in-store. Rasmus follows fellow Scandinavians The Rencks (film director Johan Renck and wife Elin) and Daniella Midenge to collaborate in the project. Christian Larson, CDLP creative director says, “Rasmus’ images never feel like a shoot, they have that pure authenticity—like you’re invited into moments of his life. He has a unique ability to show vulnerability alongside grit, humor, and understated cool—all at the same time. Through this campaign, Rasmus has injected a fresh element of masculinity into CDLP. This is the intention of LENSED BY: —to represent modern conscious masculinity in all its unbiased forms. These images really are some my favorite of Rasmus’ to-date.”
DANIEL WAS PERFECT TO SHOOT BECAUSE HE ISN’T A “TYPICAL” MEN’S UNDERWEAR MODEL. HIS ENERGY MADE THIS PROJECT SO RAW AND FUN—EVEN WHEN WEARING ONLY A PAIR OF BOXERS IN MINUS DEGREE TEMPERATURES OUTSIDE.—RASMUS WENG KARLSEN