



Our underwear is made from Lyocell—derived from renewable wood sources—which provides silk-like softness, superior breathability, natural moisture-wicking and anti-bacterial properties.
FSC and PEFC certified wood
Less water than cotton
Fossil Energy
“MODERN MASCULINITY, AND WHAT LIES BENEATH IT, HAS NEVER LOOKED MORE IRRESISTIBLE.”
—Robb Report
“THE BEST MEN’S UNDERWEAR IN THE WORLD”
—Vogue
“SILKY AND SEXY”
—The New York Times
“NO BRANDING IS NEEDED BECAUSE THE CRAFTSMANSHIP AND MATERIALS DO ALL THE TALKING.”
—Highsnobiety
“UNDERWEAR THAT MEN WILL ACTUALLY WANT TO WEAR”
—Financial Times
“A TRIUMPH OF CLEAN AND SIMPLE DESIGN”
—British GQ