Jwan Yosef stars in the new Autumn–25 Essentials campaign, embodying CDLP’s philosophy of essentialism: a refined approach that distills the wardrobe to its purest form, where utility and sophistication intersect.
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Jon Kortajarena
CDLP unveils the Essentials 2024 campaign, featuring acclaimed Spanish actor and model, Jon Kortajarena, captured through the visionary lens of CDLP Creative Director and Co-founder, Christian Larson.
“The essentials for me when I travel are my underwear, a pair of jeans, and a t-shirt—I always end up wearing the same things. CDLP’s commitment to crafting garments from sustainable materials aligns with my values, and their pieces are something I always carry with me, no matter where I go.”
— Jon Kortajarena
Set against the stunning landscapes of Ibiza, the campaign artfully captures an intimate glimpse into Kortajarena’s personal world as he walks, drives and dances through the island’s dramatic scenery.
Each scene is a testament to his effortlessly luxurious lifestyle, infused with his distinctive joie de vivre—a spirit that defines both the man and the brand.
“The essentials for a good life is to find the balance in everything you do.”—Jon Kortajarena
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