CDLP unveils the Essentials 2024 campaign, featuring acclaimed Spanish actor and model, John Kortajarena, captured through the visionary lens of CDLP Creative Director and Co-founder, Christian Larson.
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UPGRADE TO LYOCELL WITH MATERIAL CULTURE
The luxurious silk-like softness and superior comfort of our underwear is spelled Lyocell. Lyocell is an extremely breathable cellulose fabric; naturally anti-bacterial, wicks moisture away from the body, while maintaining both its shape and color, wash after wash. Material Culture—an izikhothane dance collective from Johannesburg—explores the benefits of the Lyocell fabric in this video directed by Christian Larson.
THE MICROSCOPIC SURFACES
OF LYOCELL FIBERS ARE SMOOTHER THAN THE SURFACES OF MODAL, COTTON AND WOOL, REDUCING SKIN IRRITATION.
WITH LYOCELL FABRICS
THERE IS NO NEED FOR FABRIC SOFTENER OR BLEACH, AND ENERGY AND WATER USE CAN BE DECREASED DUE TO SHORTER WASHING MACHINE CYCLES.
NANOFIBRILS ARE THE KEY
TO THE PERFORMANCE OF LYOCELL, WHICH IS THE FIRST CELLULOSE FIBER TO USE THIS NANOTECHNOLOGY. THE NANOFIBRILS ARE OPTIMIZED TO ABSORB MOISTURE, WITH EXCELLENT COOLING PROPERTIES. BY CONTRAST, SYNTHETIC FIBERS DO NOT ABSORB MOISTURE
Material Culture is a Johannesburg based izikhothane dance collective that celebrates art, fashion and dance over superficial materialism. Intrigued by their rebellion rooted in a somewhat youthful innocence, CDLP creative director Christian Larson noted a non-conformist parallel between the philosophy of Material Culture and CDLP–and an opportunity to put Lyocell to the test through their dance.
