From the inception, innovation and sustainability have been the cornerstones of our ethos, integrated throughout our creation process—from design to customer experience. This commitment to excellence and continuous improvement extends beyond our products, to our customer relationships and vibrant company culture.
In our Stockholm atelier, design transcends aesthetics. Functionality guides form, and understated elegance prevails. We aim to create timeless pieces that not only look exceptional but are also built to last, embodying true sustainability.
Our sourcing philosophy actively reduces natural resource consumption. Preferring biodegradable, organic, and recycled materials over conventional alternatives, we source as locally as possible to minimize our ecological footprint.
We are dedicated to incorporating advanced, sustainable fabrics throughout our collections. This includes underwear crafted from lyocell, socks made from organic cotton and bamboo, t-shirts in lyocell and pima cotton blends, performance wear from recycled PES, and swimwear in regenerated nylon—all responsibly sourced within Europe.
We champion artisanal European manufacturing to counteract the pitfalls of mass production. Our partners are carefully selected based on shared values, fostering long-term, sustainable relationships. Our products, predominantly crafted in Portugal and Italy, adhere to the highest standards of ethical practices, fair wages, and safe working conditions. Regular audits and strategic locations help us maintain our standards and minimize transportation impacts.
We deeply invest in our customer experience, believing that every purchase should be lasting. Our dedicated loyalty team provides personalized style and product advice, resulting in exceptionally low rates of returns and shipping.